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Julie Beun | J. Beun Media | Ottawa, Ontario, Canada
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JULIE BEUN



"Accuracy, integrity and a little bit of attitude."

You do a bit of everything, from PR and marketing to hosting TV shows and writing books. What's the question you are asked most often?
"Where do you get your energy?" It's funny, no one asks me what my title is, but they want to know how I am active in so many areas without burning out. Without making it seem like a throwaway line, it's about balance. I am a naturally joyful person and I really love what I do: I love the variety, networking, the flow of ideas and clients who give me the elbow room to think big and then act on the ideas. But I also need to retreat to my woman cave to reflect and regroup.

What's the biggest change you've made in the past five years?
Ah. Tough question. I've spent a lot of time thinking about what the next ten years are going to look like, and what work will look like. And I've been writing my own story in the sense of asking, 'Where am I up to, where is this life going?' I think that's something we all need to do, so life doesn't 'just happen' to us.

Who is your greatest inspiration and why?
I'll tell you what, it's not a single person, but a whole group of people. I oversee content strategy for the cannabis company, HEXO Corp. This is a company that started in 2013 with $35,000 and is now worth billions. I joined as a consultant in 2014, so I've had a front row seat to the road bumps, incredible leaps of faith, the successes and the 80-hour work weeks. Co-founders Adam Miron and Sebastien St-Louis are next-level entrepreneurs who continue to inspire me. I also work with an incredibly talented group of young creatives on our team of designers, writers and strategists. I really believe in lateral mentorship, so the amount of shared knowledge truly blows my mind.

What are you working on for 2019?
Keeping current in the fast-paced cannabis world. This is an industry that outstrips all others in terms of how quickly things happen and how responsive we need to be. And, incredibly, the Canadian government started it. None of us in cannabis can think of a single instance where a federal government stood up to an entire industry overnight. What we're doing in Canada is nothing short of history-making.

What advice would you offer to the next generation of women looking to succeed?
Stop viewing setbacks as failures. Every time you trip, you have a choice: either fall on your face or plant that front foot and keep up the momentum. Failures, setbacks, losses, even failed relationships, are all a chance to 'stumble forward.' Pay attention, learn from the moment, apply it and head out on the next big adventure.


Photographer: Lindsey Gibeau