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Dr. Carolina McBride, C. Psych., Founder and Director | Cognitive & Interpersonal Therapy Centre™ | Toronto, Ontario, Canada
COGNITIVE & INTERPERSONAL THERAPY CENTRE™

T: 416.570.5050
mcbride@citcassociates.com
www.citcassociates.com


DR. CAROLINA MCBRIDE
C. PSYCH., FOUNDER AND DIRECTOR




"Making therapy accessible … and successful."

You opened Cognitive & Interpersonal Therapy Centre™ in 2003. What changes have you seen in your practice since then?
We have grown exponentially over the past 15 years. I started out with one associate, and now have 14 who specialize in Cognitive Behaviour Therapy (CBT) and Interpersonal Psychotherapy (IPT). We offer a wide range of services including individual therapy for adults, adolescents and children; couple's therapy; and Psychoeducational Assessments. We treat a whole range of issues such as anxiety and depression, PTSD, OCD, insomnia, grief, relationship issues and stress management. There has been a general trend of people reporting more overall stress and burnout, as well as anxiety to global threats like terrorism. Plus, there are new issues such as the impact technology has on individuals, as well as negative aspects of social media for young adolescents.

And how do you cope?
I try as best I can to balance work and family. Putting things in perspective, practicing gratitude, and connecting with friends and family helps. At the end of the day, reflect on what is positive in your life, even if it's basic. There is an abundance of research showing that the act of focusing on what you're grateful for increases your sense of wellbeing and happiness. Another key part of coping is looking at your areas of strength and resilience and applying these coping techniques in times of stress. It's not about changing your life — but coping effectively and staying resilient with whatever life throws your way.

What has been your biggest obstacle in business and how did you overcome it?
I had some health issues, very young kids, and was trying to manage work and a family. Fortunately, I was able to run my business and maintain the practice, in part because of the infrastructure I had set up initially. I'd set things up in anticipation of balancing work and family life, but that supportive and self-maintaining infrastructure ended up benefitting me in a way I didn't expect. That's been a huge personal achievement.

You mentioned technology a minute ago. How have you been able to harness its power to grow your business?
Right now, I think using social media to bring psychology into the 21st century is important. We have undertaken a few technological advances such as going paperless and doing online appointments. We are writing blogs and keeping the website fresh and updated. We have instant chat on the website, so clients can immediately access the practice and book online appointments. We can track progress of clients and give them more immediate feedback, plus incorporate interventions they can take home and use on their own. Overall, we are using modern-day technology to make what we do more accessible. And that means greater success for our clients.


Photographer: John Trigiani