The Urban Element, Partner
Culinary Experience Genius | Educator & Facilitator | Culinary Business Growth Specialist | Bringing Healthy Wholesome & From-Scratch Foods To Institutional Settings
Leading Culinary Experiences For 25 Years
“Tell me what you eat, and I shall tell you who you are.” (18th century French essayist, Jean Anthelme Brillat-Savarin)
You opened Urban Element 13 years ago in an old Ottawa firehall as an open concept space for kitchen parties, cooking classes and team-building. Now, you’re known for visionary leadership around food. What happened?
[Laughs] This is a highly fierce industry and it can be very tumultuous. We’ve had our share of rocky times and for us to come out the other end, 13 years later, is quite the accomplishment. The amazing thing is that we are just getting going. We’re putting into action tested methods and we know exactly who we are and what we can deliver — there is confidence in that – and that helps us connect deeply with the clients we serve.
Is that your greatest accomplishment?
Absolutely. Another great accomplishment recently was launching a social enterprise venture called Cultivating Cooks. It is a food literacy program. We help connect students to the food cycle, to build their knowledge around growing food and cooking with it.
You’ve always been very goal-focused, right?
You know it! Planning five years out … let’s see … I’ve launched Cultivating Cooks, but I would love to see our workshops implemented in all Ottawa school boards. There are so many fantastic learning outcomes when kids dig in the dirt, grow a vegetable from a seed, then harvest and cook it. We see strong connections between food and kids making healthy choices.
Your husband is your business partner. How has that impacted your role in what is largely a male-dominated industry?
Honestly, I have never thought much about my male competitors. My husband and I have equal ownership, operationally and in management, so I don’t relate to gender competition. But for a woman in my industry, it’s about balance between raising a family and running a business with the erratic hours. Even so, most of my female peers are redefining what it means to be a woman in this business and doing it on their own terms.
Last question. In your mind, what defines a business?
People make a business. While I am the visionary, this business is the collective of exceptional professionals who form our team and execute on that vision every day. It has been a wonderful journey thus far and it’s exciting to think of what the future holds for Urban Element.
Photographer: Lindsey Gibeau
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Happy Customers Say This About The Urban Element
“Thank you SO much for a phenomenal event. We had a great time, it was fun and informative and we really enjoyed the energy all of your staff brought to our event. We were blown away by it all!”Desiree de Waal
“From the moment we walked into the urban element to organize our dinner, we knew we had chosen the perfect venue for our special occasion. Our guests are still raving about it!”Kym and Karen